Tag Archives: spark plugs

Do You Believe the Gas Mileage Claims in Advertising? The Case of Splitfire Spark Plugs (and more)

The Splitfire spark plugs are still being made and sold by Old World Industries, Inc., Northbrook, IL. They rose to prominence because of their unique center electrode, which did its forked, snake-tongue impression. The thinking was that electrode design would lead to more complete combustion. When you visit their site today however, you’ll notice that [...]

RSS for Posts RSS for Comments